Embracing Entrepreneurship: A Call to Action for Gen Z

October 26, 2025 - 19:26

City of London veteran Quentin Nason is urging the younger generation, particularly Gen Z, to "think big" and consider entrepreneurship as a viable career path. With the rise of artificial intelligence and automation, traditional entry-level jobs are becoming increasingly scarce, leaving many young individuals facing a challenging job market.

Nason, who has spent 35 years in the finance industry, emphasizes that the landscape of work is changing rapidly. He believes that rather than waiting for opportunities in conventional roles, young people should harness their creativity and innovation to start their own businesses. This shift not only allows them to take control of their careers but also contributes to the economy by fostering new ideas and solutions.

With the right mindset and resources, Gen Z can navigate these uncertainties and create successful ventures. Nason's message is clear: it’s time for the younger generation to embrace the entrepreneurial spirit and redefine their professional futures.