Episode 18: Massive Attack helped me build a multi-million pound business

February 12, 2026 - 19:15

The journey to building a multi-million pound business can begin in the most unexpected places. For Fernando Kufer, CEO of the Emmy award-winning visual experiences company Disguise, it started in a field at the Glastonbury Festival in 2014.

During a revealing conversation, Kufer explained how watching the legendary trip-hop band Massive Attack perform was a pivotal, life-changing moment. The band's groundbreaking visual spectacle ignited a powerful vision in him for the future of live events and immersive technology. This inspiration became the driving force behind his leadership at Disguise.

Kufer, who speaks seven different languages, detailed the ambitious path from that initial spark to tripling the size of the global business. He also shared insights into navigating extreme adversity, recounting how the company not only survived the catastrophic shutdown of the live events industry during the Covid-19 pandemic but managed to strategically thrive and emerge stronger. His story is a compelling testament to the power of creative inspiration combined with resilient leadership in the face of unprecedented challenges.