March heat wave draws Coloradans to the water, boosts seasonal business

March 22, 2026 - 03:31

An unseasonably warm March is transforming Colorado's landscape and recreation patterns, as residents flock to waterways to escape the summer-like temperatures. With thermometers climbing into the 70s and even 80s across the Front Range, the traditional end of ski season has been abruptly swapped for an early start to paddleboarding, kayaking, and river wading.

This dramatic shift is providing a significant and welcome boost to seasonal businesses that typically see activity much later in the spring. Outdoor gear shops report a surge in sales for water sports equipment, while rental companies along popular riverfronts are activating their operations weeks ahead of schedule. The rush of customers is offering an unexpected economic lift during what is normally a quieter transitional period.

Park officials note crowded conditions at reservoirs and river access points, urging visitors to prioritize safety as water temperatures remain dangerously cold despite the warm air. The early heat, while enjoyable for many, raises concerns among climate scientists and water managers about accelerated snowmelt and its implications for summer drought conditions. For now, however, Coloradans are embracing the chance to soak up the sun and make a splash in an extraordinarily warm start to spring.