McLaren's Zak Brown Draws Inspiration from Rock Legend Gene Simmons

November 20, 2025 - 01:26

In a surprising revelation, Zak Brown, the CEO of McLaren, has shared that he looks to iconic rock musician Gene Simmons for guidance in business practices. Known for his role as the bassist and co-founder of the legendary band KISS, Simmons has built a brand that goes beyond music, making him a unique figure in the business world. Brown admires Simmons for his strategic approach, particularly his punctuality and professionalism in meetings, which he believes are essential traits for success.

Simmons' ability to cultivate a strong personal brand is another aspect that resonates with Brown. The McLaren CEO sees the value in establishing a distinct identity and leveraging it effectively in various markets. By drawing lessons from Simmons' career, Brown aims to enhance McLaren's brand presence and operational strategies. The collaboration of rock and motorsport may seem unconventional, but for Brown, Simmons embodies the business acumen needed to navigate the competitive landscape of the automotive industry.