New Yorkers Deface Ads for AI Companion Startup, Friend

October 3, 2025 - 18:44

In a surprising turn of events, an advertising campaign by the AI companion startup, Friend, has taken an unexpected twist. The company invested over $1 million in subway ads to promote its innovative technology, only to find that many of these ads have been defaced shortly after their installation.

The CEO of Friend described the situation as "quite entertaining," reflecting a mix of amusement and disbelief at the public's reaction. The defacement has sparked conversations among commuters and social media users alike, with many expressing their opinions on the value and implications of AI companions in daily life.

While the intention behind the campaign was to raise awareness about the benefits of AI companionship, the backlash has brought both attention and criticism to the startup. As the ads continue to be altered, it remains to be seen how this will impact Friend's brand image and future marketing strategies. The incident highlights the unpredictable nature of public engagement with technology in urban environments.