REI Shifts Focus: Cuts Jobs and Discontinues Outdoor Tours and Events

January 8, 2025 - 22:00

In a significant restructuring effort, REI has announced the elimination of its outdoor tours, classes, and events as part of a strategic pivot toward enhancing its core retail business. This decision comes alongside the layoff of hundreds of employees, reflecting the company's need to realign its resources in a challenging market.

The outdoor retailer aims to concentrate on increasing sales of gear and apparel, recognizing the need to streamline operations to better serve its customers. By stepping back from the tours and events sector, REI hopes to allocate more focus and investment into its primary offerings, which have historically driven its revenue.

This move highlights the ongoing challenges faced by retailers in the outdoor industry, as consumer preferences continue to evolve. As REI navigates these changes, the company remains committed to its mission of inspiring and enabling people to enjoy the outdoors, albeit through a more focused approach. The decision underscores the importance of adaptability in maintaining relevance in a competitive landscape.