Russia's businesses under strain from Ukraine's attacks on Wildberries

July 23, 2026 - 11:04

Ukrainian drones have struck several warehouses owned by Wildberries, Russia's largest online retailer, over the course of just a few days. The attacks have added fresh pressure on the company's operations and highlighted the growing vulnerability of Russian business infrastructure to long-range strikes. Wildberries, which handles millions of orders daily across Russia and neighboring countries, reported that the facilities hit were located in different regions, though specific locations were not fully disclosed. The company stated that no employees were injured, but significant damage to stored goods and logistics equipment was reported.

The strikes come as Ukraine continues to target economic and logistical assets inside Russia, aiming to disrupt supply chains and undermine the domestic economy. For Wildberries, which has been a symbol of Russia's e-commerce boom, the attacks represent a direct challenge to its ability to maintain fast delivery and inventory management. Industry analysts note that the company already faced logistical bottlenecks due to sanctions and labor shortages. Now, repeated drone hits force it to reroute shipments and absorb higher insurance costs. Some smaller suppliers who rely on Wildberries for distribution have reported delays in payments and order fulfillment, raising concerns about broader ripple effects across Russia's retail sector. The Kremlin has condemned the strikes as acts of terrorism, while Ukrainian officials have framed them as legitimate military targets supporting the war effort.