Business People: Belinda Jensen to be brand ambassador for Kowalski’s

June 15, 2026 - 00:40

Kowalski's, the Shoreview-based grocery chain with locations across the Twin Cities metro area, has named longtime meteorologist Belinda Jensen as its new brand ambassador. Jensen retired earlier this year from her role as chief meteorologist at KARE 11, the local NBC affiliate.

In her new position, Jensen will represent the grocery brand at community events and in promotional campaigns. The company highlighted her deep roots in the region and her reputation for trustworthiness as key reasons for the partnership. Kowalski's officials said Jensen's familiarity with Minnesota families made her a natural fit for the role.

Jensen spent decades delivering weather forecasts to Twin Cities viewers. Her transition from television to retail marks a significant career shift. She will focus on connecting with shoppers and supporting the chain's local food initiatives.

The grocery chain operates multiple stores throughout the metro area and has emphasized community involvement as part of its brand identity. Jensen's role is expected to strengthen that connection. No further details about the length of the agreement or specific duties were released.