Embracing Ikigai: Angel Zheng's Journey in the Matcha Business

May 31, 2025 - 23:47

Angel Zheng's latest endeavor may serve as the highest expression yet of her ikigai — "a passion that gives value and joy to life." At just 25 years old, Zheng has successfully carved a niche in the competitive world of matcha, drawing inspiration from the traditional Japanese concept of ikigai, which emphasizes finding purpose and fulfillment in one's work.

Zheng's journey began with a deep appreciation for matcha, not only as a beverage but as a cultural symbol of mindfulness and well-being. She recognized the growing demand for high-quality matcha products and decided to combine her love for the drink with her entrepreneurial spirit. By sourcing premium matcha directly from Japan and focusing on sustainable practices, she has created a brand that resonates with health-conscious consumers.

Her approach goes beyond just selling matcha; it embodies a lifestyle that promotes wellness and balance. Through engaging storytelling and community-building efforts, Zheng has cultivated a loyal customer base, making her brand synonymous with quality and authenticity. As she continues to innovate and expand her offerings, her commitment to her ikigai remains at the forefront, driving her success in the matcha industry.