February 2, 2025 - 11:25
Selling products online was never on Jack Schrupp's radar, nor did he want it to be — until the Covid-19 pandemic forced his hand. Just weeks before the world was thrown into chaos, Schrupp launched his own protein powder company with an initial investment of $20,000. As a former teacher, he had always envisioned a different career path, but the pandemic changed everything.
With brick-and-mortar stores closing and consumers shifting to online shopping, Schrupp quickly realized he needed to adapt his business model. He embraced the digital landscape, focusing on e-commerce to reach customers directly. Through strategic marketing and leveraging social media platforms, Schrupp's protein powder brand gained traction, attracting a loyal customer base.
Within a short span, his company transformed into a seven-figure e-commerce business. Schrupp's journey is a testament to resilience and innovation, showcasing how challenges can lead to unexpected opportunities in the ever-evolving marketplace.
