Lakers add Dodgers executive Rosen to front office

February 20, 2026 - 09:52

In a notable cross-sport front office move, the Los Angeles Lakers have hired longtime Los Angeles Dodgers executive Lon Rosen. This appointment marks another significant organizational shift for the 17-time NBA champions following the franchise's sale last year.

Rosen brings a wealth of executive experience from his decades with the Dodgers, where he most recently served as the Chief Marketing Officer and Executive Vice President. His tenure with the baseball club was marked by significant growth in brand visibility and business operations, areas the Lakers are keen to enhance.

The move signals the Lakers' continued strategy to strengthen their business and strategic planning under the new ownership group led by Jeanie Buss. Rosen is expected to play a key role in broadening the franchise's commercial reach and optimizing its operations off the court.

This hiring reflects a modern trend in sports where executive talent is valued across league lines, with proven leadership considered transferable between major market franchises. Rosen's transition from Chavez Ravine to Crypto.com Arena will be closely watched as the Lakers aim to build a robust organization to match their storied on-court legacy.