Sorrell College Students Win Big in Business IDEA Competition with 'Trojan Tailgate'

January 6, 2026 - 02:40

In a remarkable display of innovation and entrepreneurial spirit, students from Sorrell College recently claimed the top prize in the Business IDEA Competition. This year, the competition featured the largest prize pool in its history, offering a substantial $8,000 in seed funding for promising student ideas. The funding was made possible through a collaboration with MAX Credit Union, highlighting the importance of community partnerships in fostering student entrepreneurship.

The winning concept, dubbed 'Trojan Tailgate,' showcased the creativity and business acumen of the participants. This initiative aims to enhance the tailgating experience for fans and attendees at sporting events, combining entertainment and culinary delights in a unique way. The competition not only provided financial support but also served as a platform for students to refine their business pitches and receive valuable feedback from industry professionals.

As the entrepreneurial landscape continues to evolve, events like the Business IDEA Competition play a crucial role in nurturing the next generation of business leaders.