The Rise of 'Tip Creep': A New Shopping Trend

May 25, 2025 - 02:45

Customers are increasingly encountering the phenomenon known as 'tip creep,' where requests for gratuities appear in more and more shopping scenarios. A recent survey conducted by Morning Consult has highlighted this trend, revealing that consumers are now faced with tipping prompts in a variety of unexpected places.

From coffee shops to takeout restaurants, and even at self-service kiosks, the expectation to leave a tip has expanded beyond traditional service industries. This shift is prompting shoppers to reconsider their spending habits and the social norms surrounding tipping. Many consumers express confusion and frustration over the growing number of situations where tipping is suggested, leading to debates about the appropriateness of such requests.

As 'tip creep' continues to influence consumer behavior, businesses may need to reassess their tipping policies and consider how they communicate with customers. The evolving landscape of gratuity expectations is reshaping the shopping experience, making it essential for both businesses and consumers to navigate this new terrain thoughtfully.